How To Speed Up Link Building Without Spamming
The number of links pointing to your website is a measure of its authority.
You may argue this statement, and I might agree with you, but this is how search engines “think”. The number of IBLs (Inbound links) from other sites to yours is in direct relationship with your site’s PR. The more authority you have for certain keywords, the better you’ll be positioned in the Search Engines Results Pages (SERPs), so the bigger will be the probability that people would find your site.
So, if you want to rank well in search engines, you need to gather as many links from other sites as possible. There are a few ways of doing it. I’m going to mention three of them here:
A. Bookmark your posts in social bookmarking websites
A special page will be generated, and it will be linked to your blog, having as anchor text your post title. The anchor text is the text which becomes active when you hover the mouse over it, and which, if clicked, leads to the respective URL. Example: if I say this is a blog about making money online, then “making money online” is the anchor text, and it links to our front page.
B. Submit your blog to web directories
Web directories are collections of websites grouped into categories. Submissions may be free, or may require a fee, or only a link back to the respective directory. Usually, you are allowed to submit only the main page of your site, but there are directories which would allow you to deep link (to submit other pages, like, for instance, a post about making money with web directories 
)
C. Write articles and submit them to article directories
Article directories are similar to the web directories mentioned above, the difference being that you don’t submit there your own blog, but some articles you’ve written specially for this purpose. Together with the articles, you’ll be allowed to submit an author resource box, where you can write a few things about yourself and link to your own blog with an anchor text you desire.
I’m sure you’ve read about these methods of getting links for your site, so I’m not going into details. If you tried them, you probably agree with me that they have one thing in common: they are very time consuming.
Now I’m going to talk about automation, and you’ll think I’m evil. Let me tell you this story:
When I used to work in market research, I had to deliver monthly reports for several clients, each of them having specific requirements for both content and layout. Those monthly tasks, repetitive and boring, made me almost sleep in the office one week every month. Then I decided to work smart: I spent a couple of weeks doing nothing but developing Microsoft Excel macros which did the repetitive tasks automatically.
What a relief that was, you cannot imagine! A report I used to put together in three days, was now generating itself in about half an hour! The client got the same value for his money, as there was no difference between the normal report and the automated one. Is automation that bad, after all? Was I evil because I wanted to work smarter? Microsoft Excel macros development was not in my job description. Was I cheating on those clients who got their reports faster? Was I cheating on my boss?
I surely don’t think so, and I can use a good tool when I find it, without thinking twice.
Automation is not the same with spamming. Automation is just letting a software do some repetitive tasks for you, leading to the same result as the manual thing, but much faster.
Let’s take the directory submission, for example. Supposing that you found a list of several hundreds directories (and this shouldn’t take you more that 30 minutes, as the internet marketing forums are full of such lists), how much time do you think it takes to submit your blog to all of them? You have to fill in the blog name, the URL, then to choose the category, then to add a description and a few keywords, then the CAPTCHA (those crazy looking letters which make the proof that you’re human). I would estimate 3-5 minutes for each directory. In the best case scenario, you can do 20 per hour. What if somebody (or something) could do the copy-paste operations for you? You’d only have to fill in the CAPTCHA. How fast could you go now? As fast as 30 seconds per submission. This means 200 per hour! Isn’t it much better?
You could write some PHP code which remembers your blog’s data (like title, URL, description…) and use it to ease your work. If you know PHP, it is easy. If you don’t know, you can learn.
Actually I’ve chosen a faster way: I just bought Website Submitter, a software which does exactly this: takes my data from a form I’m filling in before starting the submissions, and pastes it in each directory. It is a semi-automated thing, as I still have to fill in the CAPTCHAs and I have to click on submit, but it considerably speeds up the process. Website Submitter comes with a list of 3500 directories, but you have the option to upload your own list if so you wish.
There are multiple directories filter possibilities: by Google PR, by type (free, paid, reciprocal), by domain (general, specialized).
After finishing submissions, Website Submitter generates a report for you so you’ll know which ones succeeded and which ones failed.
Website Submitter costs $47, but you can download the trial version which has the same functionality as the paid one, but only a limited list of web directories.
Moreover, Website Submitter has a little brother, Article Submitter, which will help you submit your articles to article directories, in the same way. Its price is also $47, and there is a fully functional trial version, which is free. I’m currently trying it, and I’m thrilled that I was able to create an author account in more than 500 article directories in less than 3 hours. It is true that I had to confirm an email link for all of them, but I don’t even want to think of how many months would this operation have lasted without help.
If you want to taste efficiency even more, you can try to bookmark your posts in social networking sites with SocialPoster. This one is free, and it works online (you don’t have to download anything). You can select the sites you want to submit to, but you have to previously open accounts with all of them. This is not as efficient as the previously mentioned ones, but it is still a tool which can boost your productivity.
Why not spend the extra time to research your articles better and to improve your writing skills?
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Nice information, but I’m a bit worried that if I use those tools I can get banned from some Google?
Piyo’s last blog post..My Notebook - PiyoKON - Sony Vaio SZ440 N13
Hi Piyo, you don’t have to worry about being banned. The outcome of these tools is exactly the same as if you did everything by hand. They are only browsers of directories, which can remember and input information in a form. You still have to press “submit” by yourself. The only help you get is with filling in the form of each directory and with the input of the directory URL in your browser. It has absolutely nothing to do with illegal or black hat techniques.
I see, thank you for the information.
I’m going to try it out, thanks!
Piyo’s last blog post..NP_ItemListEX v0.33
You are welcome, Piyo! I’m sure you’ll like it.
Simonne, you have been some good articles. Please keep it up… your blog will go places soon!
Life is Colourful’s last blog post..Comparing Broadband Providers in UK
Also, I suggest you to install the wordpress plugin to show top commetators on sidebar to encourage more people commenting on your blog.
Life is Colourful’s last blog post..Comparing Broadband Providers in UK
Thank you, Life is Colorful, I appreciate your words. We will surely install the Top Commentator plugin, but our sidebar is not final yet, so this will probably happen in a few days.
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Great articles. I will be trying both submitter programs.
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I’m sure you’ll like them.
Hi Simonne,
Thank you for sharing those tips.
I have a concern, though: if you submit the same article to 500 directories, wouldn’t it cause any problems because of the duplicate content? You see, your resource box with you link(s) would be seen in 500 different places and would be attached to the very same article in all of them. What would Big G think about it? Or is this duplicate content thing just a big lie?
I’m still learning and I see that your blog is aimed at ordinary people like me. So any help from you would be more than welcome.
Thanks in advance!
Hi Tania,
First of all, not all 500 directories will approve your article. Second, since you are doing all submissions at once, They will appear all as original, until Google starts indexing those which are approved.
Duplicate content is not a lie, I’ve set up several niche blogs, I made them rank well for certain keywords, then I started publishing only duplicate content on them. In several months, they lost their rankings.
But we don’t care about duplicate content on article directories. This is their problem. All I need from them are the 2-3 links I get with each article. Make sure not to submit an article you published on your blog. Always rewrite them and check with Copyscape to see they appear as original.
Many thanks for answering my questions!