Make Money Online With Jake And Jill: Keywords Make Big Difference

By Simonne on Feb 21, 2008 under Traffic

I bet you now ask yourself who the heck are Jake and Jill, and what do they have to do with making money online.

They are two characters from my English textbooks for primary school: in every lesson, Jake and Jill were given some tasks which one of them did the correct way, while the other did it the wrong way. In the end, they were evaluated and we were leaving school with the lesson learned.

Jake and Jill will help us illustrate a series of lessons on getting free traffic to a blog, monetizing blogs, using social media, participating to the community, building branding and authority on a market, and many more. Although Jake and Jill are fictional, most of the exercises will be real, run by us on blogs designed specially for this purpose.

Jake and Jill started this making money online competition:

• They have two similar Wordpress blogs, started in the same day, using the same plugins and the same on-page general optimization for search engines (like h1, h2, h3 tags, permalinks structure, or titles structure)
• Each day, they are given a topic to write about, a few initial conditions they both have to respect, and a measure for the success
• After a given interval of time, their results are compared vs. the objective of the exercise

Week 1 Challenge: Get Free Traffic To Your Pages

Conditions:

• Topic: binoculars
• Number of posts to be written: 3 (published all at once)
• Objective: get the most traffic possible from search engines
• Timing: two days to write the posts, plus two weeks after publishing them
• Restrictions: don’t buy traffic, and use only free resources for research and promotion

Jill’s Getting Free Traffic Idea

Step 1: Keyword research

Jill decides to use the free, trial version of Wordtracker, in order to find out how many searches she can expect for binoculars and other related terms.

This is the initial list which she got from Wordtracker for binoculars:

By clicking on each keyword in the list, she is taken to smaller lists of more in-depth phrases, like these ones:

Out of all these small lists, she chooses only the keywords which have the monthly number of searches bigger than 300. Why 300? Well, the free Wordtracker version allows to research only 30 keywords at a time, so some selection had to be done.

This is her final choice of 30 keywords:

And now, it is time for the final analysis and data interpretation:

We have the following parameters:

• KEI: a parameter (logarithmic scale) that aims to quantify the effectiveness of any search term.

  This is KEI, as explained on Wordtracker’s website:

  If a keyword becomes more popular and more competitive at the same time such that the ratio between its popularity and competitiveness remains the same, its KEI should increase. The rationale behind this axiom requires a more detailed explanation. The best way to do this is to take an example:

  Suppose the popularity of a keyword is 4 and AltaVista displays 100 sites for that keyword. Then the ratio between popularity and competitiveness for that keyword is 4/100 = 0.04.

  Suppose that both the popularity and the competitiveness of the keyword increases. Assume that the popularity increases to 40 and AltaVista now displays 1000 sites for that keyword. Then the ratio between popularity and competitiveness for that keyword is 40/1000 = 0.04.

• Count: the monthly number of searches for that particular phrase (this trial version of Wordtracker gives only MSN results, so one can assume that Google would return even more)
• 24Hrs: number of searches recorded in a 24 hours interval
• Competing: the number of search engine results returned for that particular search. These will be your competitors if you decide to go for that keyword in your optimization.

As you can see from the picture above, optimizing for binoculars would be wrong, as you’ll be competing against 17 million other websites, so you’d probably need much more than the two given weeks in order to get a good rank for that keyword.

Jill thought the same, so she decided to go for 3 of the keyphrases which showed a KEI bigger than 400 (you can see above the table, that Wordtrackes classifies keywords with a KEI > 400 as excellent)

She excluded the first two because she didn’t want to specifically target neither UK traffic, nor Walmart. She is not from UK, and Walmart is not present in her country, so she couldn’t write too many things about these.

Step 2: taking decisions

Jills keyword picks:

• compact sport binoculars
• apogee binoculars
• ir binoculars

Now she’s going to write the 3 posts, optimizing each one for one of the keywords in the list. She will also make sure to inter-link the three posts, with anchors on her desired keywords.

Readers Say, Readers Play

Please have your say about Jill’s decision: does it look good to you? What would you have done differently if you were Jill? What else should have Jill done, in order to secure her success?

Tomorrow we are going to see Jake’s approach, then at the end of the challenge time we will compare the results.

If you want to have fun, you can reproduce the experiment on a subdomain of your blog, and see if you can be better than Jake and Jill. They are only some textbook characters, aren’t they?

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