What Joel Never Told You About Making Money With AdSense

By Simonne on Apr 21, 2008 under Reviews

How much do you want to make money online with AdSense?

As much as to pay $9.95 on a book which promises to reveal “what Google never told you about making money with AdSense”?

Written by Joel Comm, this ebook has been promoted so much during the past few days, that it made me wonder how much is Joel giving to all those affiliates.

Even if we leave aside the fact that the AdSense guru is trying to scam his disciples by forcibly subscribing them to whatever service for as little as $29.95 per month, as very well noticed Mark from 45n5.com, the AdSense Secrets ebook doesn’t share one of the biggest secrets for making money with AdSense: getting the amount of traffic which can really bring you a lot of money from AdSense.

Who Is Joel Comm’s eBook For?

I think Joel Comm wrote this AdSense Secrets book to cover all levels of internet marketers, thus failing to properly address any of the target segments. We are going to see why:

Is AdSense Secrets for absolute newbies to internet marketing?

They will find out a few indications on how to buy a domain name, how to get it hosted, how to set up a website, how to put AdSense on it and how to tweak and split test it, in order to get the maximum out of it.

The newbie doing all those will end up with a probably decent site, well optimized from AdSense standpoint (although there are a few tips in the book which didn’t work for my sites), but not visited by anybody. Some of Joel Comm’s suggestions on how to get traffic to the website cannot work on a new website, while others are completely irrelevant: if you can convince me that adding a RSS feed to your site will result in floods of traffic, then I’m the golden fish and I’ll fulfill you 3 wishes.

I give you only one example: adding a “send a friend” feature to a site visited only by its owner will result in getting some of his friends coming to visit. It may work on huge sites, which already get many thousands of visits per day, like iVillage.com, one of the sites owned by Joel Comm (who doesn’t even use the feature on this website).

If 10000 people see your page every day and 1% of them send it to a friend, you’ll get 100 new readers every day. But if you have a traffic of 10 people per day, guess how much traffic the “send a friend” feature would bring you. This is traffic, no joke, isn’t it? And how much money do you think you’d make?

Joel Comm gives useful advice on how to track the performance of your ads, or how to perform split tests to determine what ads colors or shapes, or locations are the best performers. It’s something like our guide to using AdSense channels, but more detailed.

He also publishes some tables with results for his own sites. Very well, you’d say, but please note that he averages 7000 page impressions per day per each channel he mentions there. How much time do you think a new website needs to collect 7000 impressions for one page? Or how relevant a test would be if you took into consideration only the 3-4 clicks per day you get on your ads to make a decision which ones perform better (and probably some of you would be happy to get even those clicks)?

So if you bought the book now, congratulations! In a few years of sustained work, it will probably be useful for you.

If you didn’t, then don’t! If you want to learn more about AdSense and about bringing real traffic to your website, go read this series on how to make money using blogs, which is absolutely free and doesn’t automatically subscribe you to anything.

Trying to apply Joel Comm’s AdSense Secrets to your new website is like trying to drive a car after you’ve learned all the circulation rules and all the streets, but nobody taught you how to actually drive the car.

This leaves us with two options: Mr. Joel Comm is either not so much of a guru, or he keeps the real secret of getting traffic to a website for himself, case in which we might say that he intentionally misleads the buyers of his ebook.

Making Money With AdSense Starts With Traffic

If you already manage to bring lots of search engine traffic to your website, then even if your AdSense ads are poorly designed and positioned, you’d still make some money. If this is the case, you should buy Joel Comm’s eBook, because you’ll find some useful info in it (provided that you skip all chapters but one or two, which are the real value of the book for your case).

If you have no clue on how to drive organic traffic to your site, this is what you need to learn prior to any monetization and ads optimization techniques and tricks. Otherwise, you’ll keep on buying one ebook after another, and another, and another, and you’ll end up thinking that internet marketing is only a huge scam, as you already know so much and you are still not making any money (like in the car driving example above).

For this, we should all thank to people like Mr. Joel Comm, who sits on a fabulous income, but still needs your $9 for a book which points to resources which are partially so old that they are not functioning anymore since one year ago (Overture).

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